We have been fortunate to enjoy working across different business sectors and with clients of very different scale.

In many cases we have enjoyed collaborating with design or marketing services agencies to provide the client with the right solution, often acting as the ‘go between’ or client spokesperson in managing projects.

Some case study examples are listed here

Wines & Spirits
top 10 scotch whisky brand refocused internationally
new marketing team formed and brand influence strengthened
consistent communication strategies agreed in all key markets
design rollout and brand belief programme raised quality perception
rationalisation and resource allocation programme improved efficiency
 
malt whisky brand positioned for growth in UK & USA
workshop to identify existing attributes linked to consumer needs

wine & spirits distributor review in Japan
internal perceptions/ vision changed to influence profitable growth

quality spirits education programme conceptualised
white paper produced for industry leader

Technology/ e-commerce
new multi-channel retail concept developed to UK launch
brand identity developed from concept to online/ direct mail launch
shared vision and objectives quickly achieved with new team
comprehensive bespoke content/ commercial website built in 18 wks
comprehensive quality catalogue developed in 10 wks
successful community targeted launch in new and traditional media

specialist software solutions provider refocused
fragmentation of internal and external communication resolved
internal transformation programme under way
relaunch programme in development 

new internet access concept development
early stage concept development with European principal

Retail/ Leisure
integrated retail, leisure and catering change initiative trials commissioned in Germany
developed business case as part of project team
directed commercial, marketing and IT liaison aspects of project
developed and executed new leisure concepts
successful go-live achieved on time and in-budget 

international duty free business nurtured on interim basis
rationalised ranges and pricing policy across key markets
developed sustainable route to market in difficult new territory
initiated contract realignment in secondary markets
focussed leisure marketing strategy 
recommended corporate structure to re-integrate duty free

MoD Contract
Delivered concept development and marketing aspects of significant Multi Activity Contract bid in Cyprus
multi-site concept proposals integrating catering, retail, leisure and fm
fundamental research, stakeholder consultation to gain insights 
innovative profitable solutions to address consumer needs by site
supported capture plan, developed and coached bid presentation

Rollout of integrated retail, leisure and catering initiative in key sites in Germany
research & stakeholder consultation to gain insight into local consumer needs
developed sustainable business case by site as part of small project team
developed and executed innovative profitable solutions
board and key player briefings in development, handover to operations  

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